This blog post talks about how painful it is to get any useful information out of business marketing documents – especially those targeted towards enterprises. Excerpt:
<Product B> server management and IT infrastructure management products provide IT administrators with a comprehensive solution for managing business-critical servers and operations in their environment. Designed to simplify the entire server lifecycle, the suites and solutions provide deployment, management and monitoring functions from a centralized console—automating operations, improving system availability and reducing overall infrastructure costs.
What. The. Hell.
I did not make any of that up or alter it in any way whatsoever. What you see there is actual, customer-facing marketing that is attempting to explain the features, benefits, and value of each vendor’s software products. For real. This is what they are using as web-based sales collateral. This is what they want their customers to see. Each vendor thinks this OK. This is supposed to be enticing.
Thank god somebody experienced in this field said it. I was beginning to think that I was stupid for not being able to understand some of these things, that obviously everybody else understood (why else is the practice so widespread?)
Read the whole post. It’s great.