Why a lot of medical research is bogus

The Economist has a great article on why a lot of medical research is bogus. He used the same statistical methods that typical medical researchers used, and applied them to data of a Toronto hospital to come up with the following results:

PEOPLE born under the astrological sign of Leo are 15% more likely to be admitted to hospital with gastric bleeding than those born under the other 11 signs. Sagittarians are 38% more likely than others to land up there because of a broken arm. Those are the conclusions that many medical researchers would be forced to make from a set of data presented to the American Association for the Advancement of Science by Peter Austin of the Institute for Clinical Evaluative Sciences in Toronto. At least, they would be forced to draw them if they applied the lax statistical methods of their own work to the records of hospital admissions in Ontario, Canada, used by Dr Austin.

This is obvioulsy bogus. But the same methods are being used to show various connections by medical researchers all over. The basic issue boils down to statistical validity of drawing a conclusion from data available. The probability of Sagittarians being 38% more likely to break their arm is rather low, leading one to believe that this is a statistically significant conclusion. However, when you realize that Dr. Austin tried 24 different hypotheses (“Sagittarians are more likely to break their arm”, “Leos are more likely to break their arm”, “Sagittarians are more likely to get gastric bleeding”, “Leos are more likely to get gastric bleeding”, etc.), the probability that at least one or two of them will give results that seem pretty improbable increase significantly. This is usually not taken into consideration by the researchers.

An economic model to handle e-mail overload

CNET News is reporting on Seriosity a startup that is trying to apply the economic model to ensure that really important e-mails get more attention.

Excerpts:

Known as Attent, Seriosity’s system is essentially a new currency–called the Serio–that corporate e-mail users spend to indicate a message’s importance: the more important they believe the message is, the more Serios they spend on it. Recipients keep the Serios in the messages they get.

Similarly, when someone receives a message with Serios attached, they can indicate how important they believe it is by responding with an appropriate number: none or very few if they think the message wasn’t valuable, an equal number if they want the sender to know they appreciated the message, or more than the original number to show they agree that it truly was crucial.

But Serios is a currency, and therefore a scarce resource, so people get a limited amount. The idea is that they have to spend the currency wisely, always making sure they have enough to send more with future messages.

The basic idea is very compelling. However, the overhead of attaching serios to every e-mail message sent could be a hurdle for adoption. But if it actually works, and you can every once in a while spend a whole bunch of serios to ensure that a message gets read by your manager, it might just be worth it.

In any case, this reminds me of this older article, which gives great advice on how to write e-mails (especially the subject line) in a way that will improve its chances of being read, especially when sending to managers and other people higher up in the corporate ladder.

The Madness of Enterprise Software Marketing

This blog post talks about how painful it is to get any useful information out of business marketing documents – especially those targeted towards enterprises. Excerpt:

<Product B> server management and IT infrastructure management products provide IT administrators with a comprehensive solution for managing business-critical servers and operations in their environment. Designed to simplify the entire server lifecycle, the suites and solutions provide deployment, management and monitoring functions from a centralized console—automating operations, improving system availability and reducing overall infrastructure costs.

What. The. Hell.

I did not make any of that up or alter it in any way whatsoever. What you see there is actual, customer-facing marketing that is attempting to explain the features, benefits, and value of each vendor’s software products. For real. This is what they are using as web-based sales collateral. This is what they want their customers to see. Each vendor thinks this OK. This is supposed to be enticing.

Thank god somebody experienced in this field said it. I was beginning to think that I was stupid for not being able to understand some of these things, that obviously everybody else understood (why else is the practice so widespread?)

Read the whole post. It’s great.