Although there is a lot of information on the internet on this topic, I found this article to be particularly interesting, since it did mention techniques that I hadn’t heard of earlier, and which seem quite reasonable and useful. For example:
When I started work on Aerobed they only had a handful of links, so I had some serious link building to do. After looking at their competitor’s backlinks using a link command on yahoo “linkdomain:www.domain.com –site:www.domain.com”, I set a target of 2,000 backlinks. Here is the 6 point plan I adopted:
1. Link mining following by 300 email requests – This was fairly straightforward, I simply looked at the backlinks of their top 15 competitors. Then email any suitable websites with personalised email, which either suggested Aerobed.co.uk as a suitable site for their resources page, or offered a small payment for a link. Below is a sample email:
See full article. Worth reading if you have a website and want to improve its ranking.