Author: navin

How to improve your Google ranking

Although there is a lot of information on the internet on this topic, I found this article to be particularly interesting, since it did mention techniques that I hadn’t heard of earlier, and which seem quite reasonable and useful. For example:

When I started work on Aerobed they only had a handful of links, so I had some serious link building to do. After looking at their competitor’s backlinks using a link command on yahoo “linkdomain:www.domain.com –site:www.domain.com”, I set a target of 2,000 backlinks. Here is the 6 point plan I adopted:

1. Link mining following by 300 email requests – This was fairly straightforward, I simply looked at the backlinks of their top 15 competitors. Then email any suitable websites with personalised email, which either suggested Aerobed.co.uk as a suitable site for their resources page, or offered a small payment for a link. Below is a sample email:

See full article. Worth reading if you have a website and want to improve its ranking.

Inside the Monkeysphere

This is a great post that contains insights on how our brain works, how we fit into society, and stereotypes:

It’s simply the way our brains are built. We each have a certain circle of people who we think of as people. Usually it’s our own friends and family and neighbors and classmates and coworkers (or at least the ones in your department) and church or suicide cult.

This is literally the reason society doesn’t work quite right. The people who exist outside that core group of a few dozen people are not people to us. They’re sort of one-dimensional bit characters.

[…]Or think of it this way: Which would upset you more, your brother dying, or a dozen kids across town getting killed because their bus collided with a truck hauling killer bees?

Which would be bigger news to your neighbors, those dozen mutilated bus children across town or 15,000 dead in an earthquake in Iran?

See full article. Long, but worth reading. Take some time out and read it some day.