Fifty thousand years ago, the taste buds of Homo sapiens directed their bearers to the scarcest, most critical food resources – sugar and fat. Calories, in a word. Today, the context of a taste bud’s function has changed, but the taste buds themselves have not. Calories, far from being scarce (in First World countries), are actively harmful. Micronutrients that were reliably abundant in leaves and nuts are absent from bread, but our taste buds don’t complain. A scoop of ice cream is a superstimulus, containing more sugar, fat, and salt than anything in the ancestral environment.
Found: here.