Before investing in a stock, see a photo of its CEO

January 15, 2008 on 6:40 pm | In Economy, General Interest, Psychology |

A photo tells you quite a lot about a person. Evidence:

Photos of chief executive officers (CEOs) of top American companies can reveal much about them and the firms they manage — including how successful they are, according to a new study.

In research published in the journal Psychological Science, 100 college students who looked at headshots of the bosses of the highest and lowest ranked Fortune 1000 companies were able to identify the most and the least successful CEOs without knowing their name, title or the company they headed.

See full article.

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