{"id":82,"date":"2007-03-01T08:54:47","date_gmt":"2007-03-01T08:54:47","guid":{"rendered":"http:\/\/smritiweb.com\/navin\/uncategorized\/the-madness-of-enterprise-software-marketing"},"modified":"2007-03-01T09:36:30","modified_gmt":"2007-03-01T09:36:30","slug":"the-madness-of-enterprise-software-marketing","status":"publish","type":"post","link":"https:\/\/smritiweb.com\/navin\/technology\/the-madness-of-enterprise-software-marketing","title":{"rendered":"The Madness of Enterprise Software Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/gracefulflavor.net\/2006\/12\/15\/the-madness-of-enterprise-software-marketing\/\">This blog post<\/a> talks about how painful it is to get any useful information out of business marketing documents &#8211; especially those targeted towards enterprises. Excerpt:<\/p>\n<blockquote>\n<p><em> &lt;Product B&gt; server management and IT infrastructure management products provide IT administrators with a comprehensive solution for managing business-critical servers and operations in their environment. Designed to simplify the entire server lifecycle, the suites and solutions provide deployment, management and monitoring functions from a centralized console\u00e2\u20ac\u201dautomating operations, improving system availability and reducing overall infrastructure costs.<\/em><\/p>\n<p>What. The. Hell.<\/p>\n<p>I did not make any of that up or alter it in any way whatsoever. What you see there is actual, customer-facing marketing that is attempting to explain the features, benefits, and value of each vendor\u00e2\u20ac\u2122s software products. For real. This is what they are using as web-based sales collateral. This is what they want their customers to see. Each vendor thinks this OK. This is supposed to be enticing.<\/p>\n<\/blockquote>\n<p>Thank god somebody experienced in this field said it. I was beginning to think that I was stupid for not being able to understand some of these things, that obviously everybody else understood (why else is the practice so widespread?)<\/p>\n<p>Read the <a href=\"http:\/\/http:\/\/gracefulflavor.net\/2006\/12\/15\/the-madness-of-enterprise-software-marketing\/\">whole post<\/a>. It&#8217;s great.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post talks about how painful it is to get any useful information out of business marketing documents &#8211; especially those targeted towards enterprises. Excerpt: &lt;Product B&gt; server management and IT infrastructure management products provide IT administrators with a comprehensive solution for managing business-critical servers and operations in their environment. Designed to simplify the &hellip; <a href=\"https:\/\/smritiweb.com\/navin\/technology\/the-madness-of-enterprise-software-marketing\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Madness of Enterprise Software Marketing<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/posts\/82"}],"collection":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":0,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"wp:attachment":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}