{"id":229,"date":"2008-01-12T17:56:58","date_gmt":"2008-01-12T12:56:58","guid":{"rendered":"http:\/\/smritiweb.com\/navin\/psychology\/if-you-smell-food-in-a-shop-be-very-careful"},"modified":"2008-01-12T17:56:58","modified_gmt":"2008-01-12T12:56:58","slug":"if-you-smell-food-in-a-shop-be-very-careful","status":"publish","type":"post","link":"https:\/\/smritiweb.com\/navin\/psychology\/if-you-smell-food-in-a-shop-be-very-careful","title":{"rendered":"If you smell food in a shop be very careful&#8230;"},"content":{"rendered":"<p>More scientists doing interesting experiments:<\/p>\n<blockquote><p>In the first experiment, Li asked participants to act as &#8220;photo editors of a magazine&#8221; and choose among either appetite stimulating pictures of food or non-appetite stimulating pictures of nature. A control group was shown no pictures at all. All were then asked to participate in a lottery that would either pay them less money sooner or more money later.<\/p>\n<p>Those who had been exposed to the photos of food were almost twenty percentage points more likely to choose the lottery with the chance of a smaller, more immediate payoff than those who were exposed to the photos of nature (61 percent vs. 41.5 percent) and eleven percentage points more likely to choose the short-term gain than those who had not been exposed to any stimulus (61 percent vs. 50 percent).<\/p>\n<p>Similarly, another experiment used a cookie-scented candle to further gauge whether appetitive stimulus affects consumer behavior. Female study participants in a room with a hidden chocolate-chip cookie scented candle were much more likely to make an unplanned purchase of a new sweater &#8212; even when told they were on a tight budget &#8212; than those randomly assigned to a room with a hidden unscented candle (67 percent vs. 17 percent).<\/p><\/blockquote>\n<p>See <a href=\"http:\/\/www.sciencedaily.com\/releases\/2008\/01\/080108140137.htm\">full article<\/a> (via <a href=\"http:\/\/www.boingboing.net\/2008\/01\/12\/chocolate-chip-cooki.html\">boingboing<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More scientists doing interesting experiments: In the first experiment, Li asked participants to act as &#8220;photo editors of a magazine&#8221; and choose among either appetite stimulating pictures of food or non-appetite stimulating pictures of nature. A control group was shown no pictures at all. All were then asked to participate in a lottery that would &hellip; <a href=\"https:\/\/smritiweb.com\/navin\/psychology\/if-you-smell-food-in-a-shop-be-very-careful\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">If you smell food in a shop be very careful&#8230;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12,6,13],"tags":[],"class_list":["post-229","post","type-post","status-publish","format-standard","hentry","category-general","category-psychology","category-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>If you smell food in a shop be very careful... - Navin Kabra&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smritiweb.com\/navin\/psychology\/if-you-smell-food-in-a-shop-be-very-careful\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If you smell food in a shop be very careful... - Navin Kabra&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"More scientists doing interesting experiments: In the first experiment, Li asked participants to act as &#8220;photo editors of a magazine&#8221; and choose among either appetite stimulating pictures of food or non-appetite stimulating pictures of nature. 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