{"id":219,"date":"2007-12-19T06:49:54","date_gmt":"2007-12-19T01:49:54","guid":{"rendered":"http:\/\/smritiweb.com\/navin\/miscellaneous\/the-secret-science-of-restaurant-menus"},"modified":"2007-12-19T06:49:54","modified_gmt":"2007-12-19T01:49:54","slug":"the-secret-science-of-restaurant-menus","status":"publish","type":"post","link":"https:\/\/smritiweb.com\/navin\/miscellaneous\/the-secret-science-of-restaurant-menus","title":{"rendered":"The secret science of restaurant menus"},"content":{"rendered":"<p><a href=\"http:\/\/www.forbestraveler.com\/luxury\/menus-story.html\">This<\/a> is how restaurants get you to spend more:<\/p>\n<blockquote><p>Smart chefs (or their menu consultants) know that when most of you open a menu, your eyes go right to the top of the page on the right side. And, armed with that knowledge, chefs place the menu item that will give them the most profit at the top of the page. Hence, it soon becomes their biggest seller. Then, your eyes normally drift to the center of the page. That\u2019s where many chefs place their absolutely most expensive item. They do that not because they expect you to buy that item, but because the psychology of menus indicates you\u2019ll probably then look at the items immediately above and below the high ticket item and order one of those. Again, those two items rank second and third for generating profits.<\/p>\n<p>I\u2019ve tested this in a dozen different restaurants \u2013 and then asked the chefs about their menus. Sure enough, they\u2019ve admitted the practice. \u201cMillions of dollars have been spent to understand what makes a profitable menu,\u201d one chef told me. \u201cBy rearranging the order and relaying it out, it can mean tens of thousands of dollars of additional revenue. It has to do with everything from wording or naming, length of description, the number of columns, visuals of icons and pictures, price points, and not using dollar signs.\u201d<\/p><\/blockquote>\n<p>See <a href=\"http:\/\/www.forbestraveler.com\/luxury\/menus-story.html\">full article<\/a>. (Found on <a href=\"http:\/\/www.shantanughosh.com\/2007\/12\/manipulative-restaurant-menus.html\">Shantanu&#8217;s blog<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is how restaurants get you to spend more: Smart chefs (or their menu consultants) know that when most of you open a menu, your eyes go right to the top of the page on the right side. And, armed with that knowledge, chefs place the menu item that will give them the most profit &hellip; <a href=\"https:\/\/smritiweb.com\/navin\/miscellaneous\/the-secret-science-of-restaurant-menus\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The secret science of restaurant menus<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12,4,6],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-general","category-miscellaneous","category-psychology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The secret science of restaurant menus - Navin Kabra&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smritiweb.com\/navin\/miscellaneous\/the-secret-science-of-restaurant-menus\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The secret science of restaurant menus - Navin Kabra&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"This is how restaurants get you to spend more: Smart chefs (or their menu consultants) know that when most of you open a menu, your eyes go right to the top of the page on the right side. 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