{"id":21,"date":"2007-01-24T01:32:00","date_gmt":"2007-01-24T06:32:00","guid":{"rendered":"http:\/\/smritiweb.com\/navin\/uncategorized\/little-things-make-a-big-difference"},"modified":"2007-02-18T09:05:52","modified_gmt":"2007-02-18T09:05:52","slug":"little-things-make-a-big-difference","status":"publish","type":"post","link":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference","title":{"rendered":"Little things make a big difference"},"content":{"rendered":"<p>When it comes to driving traffic to a website, seemingly minor things<br \/>\nmake a big difference. I have a fairly popular (i.e. high traffic)<br \/>\nwebsite at <a href=\"http:\/\/www.cs.wisc.edu\/~navin\/india\/songs\">http:\/\/www.cs.wisc.edu\/~navin\/india\/songs<\/a>.<\/p>\n<p>Since movie<br \/>\nreviews are related to the content of that site, I decided that it<br \/>\nwould be acceptable to post a link to<br \/>\n<a href=\"http:\/\/withoutgivingthemovieaway.com\/\">http:\/\/withoutgivingthemovieaway.com<\/a> on that page. Initially, I<br \/>\nsimply put in a link that said<\/p>\n<p><cite>Check out Meeta&#8217;s <a href=\"http:\/\/withoutgivingthemovieaway.com\/\">Hindi Movie Reviews<\/a><\/cite><\/p>\n<p>This was not bad. About 3 to 5 percent of the visitors to the songs<br \/>\nsite clicked through to this link. That gave a reasonable amount of<br \/>\ntraffic.<\/p>\n<p>Then, I had an idea. I changed to link to something that looks like<br \/>\nthis:<\/p>\n<p><cite>Check out Meeta&#8217;s <a href=\"http:\/\/withoutgivingthemovieaway.com\/\">Hindi Movie Reviews<\/a> (<a href=\"http:\/\/withoutgivingthemovieaway.com\/reviews\/2007\/01\/review-risk.html\">Risk<\/a>, <a href=\"http:\/\/withoutgivingthemovieaway.com\/reviews\/2007\/01\/review-guru.html\">Guru<\/a>, <a href=\"http:\/\/withoutgivingthemovieaway.com\/reviews\/2006\/12\/review-bhagam-bhag.html\">Bhagam Bhag<\/a>,<a href=\"http:\/\/withoutgivingthemovieaway.com\/reviews\/2006\/12\/review-dhoom-2.html\"> Dhoom-2<\/a>&#8230;)<\/cite><\/p>\n<p>Seems like a minor change. But as soon as I made this change, traffic<br \/>\ninstantly doubled; or maybe tripled. The click-throughs to the main<br \/>\nsite stayed approximately the same as before. But now, in addition,<br \/>\neach individual movie page listed above was also drawing traffic.<br \/>\nInterestingly, this traffic appeared to be related to<br \/>\nthe popularity of the movie and how recent it was.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to driving traffic to a website, seemingly minor things make a big difference. I have a fairly popular (i.e. high traffic) website at http:\/\/www.cs.wisc.edu\/~navin\/india\/songs. Since movie reviews are related to the content of that site, I decided that it would be acceptable to post a link to http:\/\/withoutgivingthemovieaway.com on that page. Initially, &hellip; <a href=\"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Little things make a big difference<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-blogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Little things make a big difference - Navin Kabra&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Little things make a big difference - Navin Kabra&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"When it comes to driving traffic to a website, seemingly minor things make a big difference. I have a fairly popular (i.e. high traffic) website at http:\/\/www.cs.wisc.edu\/~navin\/india\/songs. Since movie reviews are related to the content of that site, I decided that it would be acceptable to post a link to http:\/\/withoutgivingthemovieaway.com on that page. Initially, &hellip; Continue reading Little things make a big difference\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference\" \/>\n<meta property=\"og:site_name\" content=\"Navin Kabra&#039;s Blog\" \/>\n<meta property=\"article:published_time\" content=\"2007-01-24T06:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-02-18T09:05:52+00:00\" \/>\n<meta name=\"author\" content=\"navin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"navin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference\"},\"author\":{\"name\":\"navin\",\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/#\\\/schema\\\/person\\\/130f28d38e499f2b9110d0c637721a63\"},\"headline\":\"Little things make a big difference\",\"datePublished\":\"2007-01-24T06:32:00+00:00\",\"dateModified\":\"2007-02-18T09:05:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference\"},\"wordCount\":200,\"commentCount\":0,\"articleSection\":[\"Blogging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference\",\"url\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference\",\"name\":\"Little things make a big difference - Navin Kabra&#039;s Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/#website\"},\"datePublished\":\"2007-01-24T06:32:00+00:00\",\"dateModified\":\"2007-02-18T09:05:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/#\\\/schema\\\/person\\\/130f28d38e499f2b9110d0c637721a63\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/blogging\\\/little-things-make-a-big-difference#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smritiweb.com\\\/navin\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Little things make a big difference\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/#website\",\"url\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/\",\"name\":\"Navin Kabra&#039;s Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/#\\\/schema\\\/person\\\/130f28d38e499f2b9110d0c637721a63\",\"name\":\"navin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf5cad72058cee6c6e37f04651d1a0372c44dc1fa7e618be71b8c0e39dc54b15?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf5cad72058cee6c6e37f04651d1a0372c44dc1fa7e618be71b8c0e39dc54b15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf5cad72058cee6c6e37f04651d1a0372c44dc1fa7e618be71b8c0e39dc54b15?s=96&d=mm&r=g\",\"caption\":\"navin\"},\"sameAs\":[\"http:\\\/\\\/smritiweb.com\\\/navin\"],\"url\":\"https:\\\/\\\/smritiweb.com\\\/navin\\\/author\\\/navin-2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Little things make a big difference - Navin Kabra&#039;s Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference","og_locale":"en_US","og_type":"article","og_title":"Little things make a big difference - Navin Kabra&#039;s Blog","og_description":"When it comes to driving traffic to a website, seemingly minor things make a big difference. I have a fairly popular (i.e. high traffic) website at http:\/\/www.cs.wisc.edu\/~navin\/india\/songs. Since movie reviews are related to the content of that site, I decided that it would be acceptable to post a link to http:\/\/withoutgivingthemovieaway.com on that page. Initially, &hellip; Continue reading Little things make a big difference","og_url":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference","og_site_name":"Navin Kabra&#039;s Blog","article_published_time":"2007-01-24T06:32:00+00:00","article_modified_time":"2007-02-18T09:05:52+00:00","author":"navin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"navin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference#article","isPartOf":{"@id":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference"},"author":{"name":"navin","@id":"https:\/\/smritiweb.com\/navin\/#\/schema\/person\/130f28d38e499f2b9110d0c637721a63"},"headline":"Little things make a big difference","datePublished":"2007-01-24T06:32:00+00:00","dateModified":"2007-02-18T09:05:52+00:00","mainEntityOfPage":{"@id":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference"},"wordCount":200,"commentCount":0,"articleSection":["Blogging"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference#respond"]}]},{"@type":"WebPage","@id":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference","url":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference","name":"Little things make a big difference - Navin Kabra&#039;s Blog","isPartOf":{"@id":"https:\/\/smritiweb.com\/navin\/#website"},"datePublished":"2007-01-24T06:32:00+00:00","dateModified":"2007-02-18T09:05:52+00:00","author":{"@id":"https:\/\/smritiweb.com\/navin\/#\/schema\/person\/130f28d38e499f2b9110d0c637721a63"},"breadcrumb":{"@id":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/smritiweb.com\/navin\/blogging\/little-things-make-a-big-difference#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smritiweb.com\/navin"},{"@type":"ListItem","position":2,"name":"Little things make a big difference"}]},{"@type":"WebSite","@id":"https:\/\/smritiweb.com\/navin\/#website","url":"https:\/\/smritiweb.com\/navin\/","name":"Navin Kabra&#039;s Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smritiweb.com\/navin\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/smritiweb.com\/navin\/#\/schema\/person\/130f28d38e499f2b9110d0c637721a63","name":"navin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cf5cad72058cee6c6e37f04651d1a0372c44dc1fa7e618be71b8c0e39dc54b15?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf5cad72058cee6c6e37f04651d1a0372c44dc1fa7e618be71b8c0e39dc54b15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf5cad72058cee6c6e37f04651d1a0372c44dc1fa7e618be71b8c0e39dc54b15?s=96&d=mm&r=g","caption":"navin"},"sameAs":["http:\/\/smritiweb.com\/navin"],"url":"https:\/\/smritiweb.com\/navin\/author\/navin-2"}]}},"_links":{"self":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smritiweb.com\/navin\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}